DIRECTOR,
MEDIA & BRAND
DIRECTOR,
MEDIA & BRAND
DIRECTOR,
MEDIA & BRAND
I TURN
I TURN
I TURN
ATTENTION INTO
ATTENTION INTO
ATTENTION INTO
CONNECTION
CONNECTION
CONNECTION
allow me to introduce myself,
allow me to introduce myself,
allow me to introduce myself,
my name is Tony Besson.
my name is Tony Besson.
my name is Tony Besson.
I build the media, brand & production engines that turn attention into connection. I lead the strategy, creative teams, partnerships & live experiences—and stay accountable for what the work costs and what it returns.
I build the media, brand & production engines that turn attention into connection. I lead the strategy, creative teams, partnerships & live experiences—and stay accountable for what the work costs and what it returns.
I build the media, brand & production engines that turn attention into connection. I lead the strategy, creative teams, partnerships & live experiences—and stay accountable for what the work costs and what it returns.
featured projects
featured projects
featured projects
a few of my favorite projects & stories i’ve helped bring to life.
the M Project
the M Project
$206M expansion · 18 months
$206M expansion · 18 months
Sports Academy
Sports Academy
100,000 sq ft · $30M campus
100,000 sq ft · $30M campus
Fairway Home Mortgage
Fairway Home Mortgage
$148M annual production · 28-person team
$148M annual production · 28-person team
Innovative pR Group
Innovative pR Group
founded 2014 · LA to Las Vegas
founded 2014 · LA to Las Vegas
partnered across
partnered across
partnered across
Sports
Sports
Sports
Hospitality
Hospitality
Hospitality
& Entertainment
& Entertainment
& Entertainment
WHAT I DO
I lead the strategy, team, production & budgets behind the work. From the first idea through final delivery, I stay close to both sides of the equation: what we’re making & what it needs to return.
I lead the strategy, team, production & budgets behind the work. From the first idea through final delivery, I stay close to both sides of the equation: what we’re making & what it needs to return.
I lead the strategy, team, production & budgets behind the work. From the first idea through final delivery, I stay close to both sides of the equation: what we’re making & what it needs to return.
01
Brand
Brand
I define what a brand stands for, how it speaks, and how it shows up. Then I build the systems that keep it consistent.
I define what a brand stands for, how it speaks, and how it shows up. Then I build the systems that keep it consistent.
Strategy / Positioning / Creative Direction
02
Media
Media
I build the team, studio and workflow behind the content—and stay close to the work from the first idea to the final frame.
I build the team, studio and workflow behind the content—and stay close to the work from the first idea to the final frame.
Content / Production / Studio Development / Distribution
03
Live
Live
I turn a brand into something people can experience, from a launch to a live performance. Every detail serves the moment.
I turn a brand into something people can experience, from a launch to a live performance. Every detail serves the moment.
Experiences / Activations / Partnerships / Live Production
04
Story
Story
My foundation is on set. I bring that understanding of performance, pace and perspective to every story I help tell.
My foundation is on set. I bring that understanding of performance, pace and perspective to every story I help tell.
Narrative / Direction / Performance
THE BUSINESS OF THE WORK
Running the business means making the calls: what gets funded, who we bring in, what we build in-house & where we invest next. Budgets, resources & P&L decisions are part of how I lead the work.