My brand outgrew the support around it.
So I built the firm it needed.
Founded in Beverly Hills in 2014, Innovative pR Group began with a personal need for publicity & management—and grew into a PR firm serving brands, actors & professional athletes.
A story worth telling.
More ways to tell it.
Support had to catch up.
A growing personal brand needed publicity & management. Building the firm created the opportunity to bring that support together—and offer the same capability to brands, actors & professional athletes.
Publicity was the foundation.
Press & publicity remained the underlying narrative as the firm evolved into a media group. Early partnerships across technology, production & the emerging creator economy expanded what was possible from inside the entertainment business.
“Innovate how stories were told, then build the capability to bring them to life.”
The idea behind the nameThe audience
came inside.
Startups and young social platforms were becoming venues for stories to unfold in real time. Alongside established platforms like YouTube, they opened up possibilities far beyond another channel for a press release.
Earn the coverage
Publicity was the foundation. Brands, actors & professional athletes needed a story worth telling—and a firm that could help it reach the right audience.
Positioning / Press / Publicity
The idea.
The execution.
Under one roof.
Social strategy, user-generated content & brand partnerships worked alongside in-house creative and production. In most engagements, the firm became the production partner—developing the ideas, producing the work & shaping how it reached people.
Find the story.
Positioning, publicity & creative direction gave the work a clear point of view.
Bring it to life.
In-house production connected the original idea to the finished work—and captured the moments in between.
Build the audience.
Social, UGC & partnerships helped the story travel while giving clients a presence of their own.
Earn the coverage.
Own the conversation.
Many companies would later become media companies in their own right. That instinct was already shaping the work at Innovative pR Group: helping clients earn coverage while building audiences of their own across social.
